International Sales News - As Seen on TV Products

International news, issues, and trends for innovative consumer products in the direct response television industry (DRTV), as well as tips for export management & international product sales. This blog focuses on the As Seen on TV product category.

Friday, February 12, 2010


DRTV, otherwise known as direct response television, is one of the most cost-effective forms of advertising buying. This method utilizes the use of television with ads running on TV anywhere from 30 seconds to 30 minutes. DRTV has been proven to be a special form of marketing a product. Having ads on the TV allows you to demonstrate what differentiates your product from the rest. Sitting on a shelf in retail may not allow your product to convey its true potential. Products that have typically had the most success in a DRTV based marketing campaign are those that appeal to a large group of people and with the expansion of TV use around the world there are endless opportunities for those who take advantage of DRTV marketing.

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