International Sales News - As Seen on TV Products

International news, issues, and trends for innovative consumer products in the direct response television industry (DRTV), as well as tips for export management & international product sales. This blog focuses on the As Seen on TV product category.

Wednesday, April 14, 2010


BRIC refers to four countries that have shown rapid development and could become the four dominant economies of the world by 2050. The acronym is for the related economies of Brazil, Russia, India, and China. This thesis was proposed in 2003 by Jim O’Neill who is a global economist for Goldman Sachs. It is important to stress that Mr. O’Neill is not speculating that the BRIC countries will form some sort of economic union like the EU, but merely their combined economies will be the four largest by 2050. That’s not to say that they have not taken steps to boost their cooperation amongst each other in order to potential gain positions in international trading.

The countries of the BRIC are recognized as the fastest growing emerging markets (Mexico and South Korea are also potential candidates but are left off the list because they were considered too developed). Together Brazil, Russia, India, and China cover 25% of the worlds land and hold 40% of the world’s population.
Some future predictions have show that an alliance between Russia and Brazil to supply China and India could be a possible trade scenario due to large populations on the consumer side and large quantities of natural resources on the supplier side.

Whatever the future brings, international trade will continue to grow and the roles of the major players today could be very different by 2050.

AddThis Feed Button


Post a Comment

Subscribe to Post Comments [Atom]

<< Home