International Sales News - As Seen on TV Products

International news, issues, and trends for innovative consumer products in the direct response television industry (DRTV), as well as tips for export management & international product sales. This blog focuses on the As Seen on TV product category.

Wednesday, May 14, 2008

International Sales Boost Earnings for Wal Mart

During times of economic hardship including increasing costs of food and fuel, Wal-Mart Stores, Inc. has still managed to increase earnings and even surmount first-quarter earnings predictions. Wal-Mart is attributing this to a 22% increase in the company's international sales. Net sales jumped from $85.4 billion last year to $94.1 billion. (Wal-Mart Earnings Report)

Revenue from the United States based company's international stores is continually growing and becoming a larger piece of Wal-Mart's total revenue. Currently international revenues make up a quarter of the firm's total revenues.

While not every company can realistically hope to become as large a business as Wal-Mart, they should take note at the importance of expanding their businesses globally. Especially when markets such as the US are experiencing slowdowns in sales, many US companies may be able to look to outside markets to continue increasing sales.

Source: Wal-Mart Stores Inc. Earnings Report

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