International Sales News - As Seen on TV Products

International news, issues, and trends for innovative consumer products in the direct response television industry (DRTV), as well as tips for export management & international product sales. This blog focuses on the As Seen on TV product category.

Wednesday, February 13, 2008

Why Export?

There are many reasons why a business should consider exporting. Especially in our era of ever increasing globalization there are many opportunities for businesses to expand and grow. By expanding operations outside of the domestic market a company can:

  1. Spread its risk and reduce dependency on the home market
  2. Increase productivity and efficiency
  3. Learn new management practices and marketing techniques.


All of the above benefits of exporting can increase the profitablilty of a company as well as allow them to become more competitive in their domestic market . It is a fact that companies that export have more growth opportunities, a more highly skilled staff, and are more flexible and possess a better ability to adapt to changes in technologies and business practices. Even small companies can become global brands by taking advantage of foreign markets.

Stay tuned because in coming blogs we will go through the various steps of the export processes.


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