International Sales News - As Seen on TV Products

International news, issues, and trends for innovative consumer products in the direct response television industry (DRTV), as well as tips for export management & international product sales. This blog focuses on the As Seen on TV product category.

Thursday, December 13, 2007

Online Advertising is Said to Triple in Canada

Canada is one of the world’s most advanced online cultures. Broadband penetration is over 60%, and more than 63% of the population uses the Internet. However, advertising has been slow to take off until now.

The Canada Online Advertising report analyzes the trends that are quickly changing the once slow-to-change Canadian Internet marketing and media world. Due in part to advertisers' options being limited, online advertising didn’t really take off in Canada. Linguistic and cultural differences between French Canada and other parts of the country also initially inhibited online development.

Nevertheless, the online environment is changing, and Canadian businesses are now recognizing the potential of the web. eMarketer research and statistics agency estimates that online advertising spending in Canada will pass C$3.0 billion (US$2.44 billion) by 2011 - roughly triple its value in 2006.


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1 Comments:

At January 1, 2008 at 2:26 PM , Anonymous Anonymous said...

Canadians are in the forefront of high technology. Please note the following release about Vertabase, a leading developer of project management software. Their customer - Think Marketing, the largest full-service marketing company and advertising agency in the British Columbia Interior, increased its overall profitability thanks to the implementation of Vertabase software.

See: http://www.vertabase.com/blog/project-management-software-for-marketing-companies-and-ad-agencies/ for more detail.

 

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