International Sales News - As Seen on TV Products

International news, issues, and trends for innovative consumer products in the direct response television industry (DRTV), as well as tips for export management & international product sales. This blog focuses on the As Seen on TV product category.

Wednesday, June 18, 2008

Visit The Potential Market

Early on in the export process it may be wise to travel to potential markets and see for yourself where your best opportunities exist. Going abroad prepared with a well thought out plan will help you to get the most out of your trip. Below are a few tips on how to do so.
  • You should always visit with prospective agents, distributors, or other business partners prior to entering into any agreements. And, arranging to meet with more than one will give you a better idea of the options available to you.
  • Plan your trip with as much time as possible in advance (at least six weeks). A good investment would be planning your trip with some in-country assistance. This will increase your chances that you will be able to meet the right agents and customers suited for your business goals.
  • Get all your paperwork in order. Be ready to answer questions regarding price, volumes, capacity and delivery times. Speak with local shipping agents to help determine shipping times and costs.
  • Read up on the country. Educate yourself on some local customs or issues so that you may ask more informed questions and build a better understanding of the market you are dealing with.
  • Follow-up on your visit. Within 48 hours of a business meeting contact via email or fax those you had meetings with to thank them for meeting with you and include any follow-up information requested. This will leave a good impression with the potential client that you are a professional with whom they may feel comfortable doing business with.


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