Online Shopping Increases for Minorities
The study found that overall 55.8% of minorities shop online, an over 10% increase from five years ago. Of that number 35.7% made five or more purchases in a year, and 19.8% made 12 or more purchases in a year showing an increase in frequency of purchases in addition to the increase in overall percentage of minority online shoppers.
Of the 17.6 million African-Americans surveyed 40.6% shop online, up from 27% five years ago. Of the 9.8 million Asians surveyed, over 70% shop online, an increase of nearly 45% from five years ago. Hispanics, which are the largest minority population of the survey included 23 million people, 41.8% shop online up from 27.7% five years ago.